Google Ads is an online advertising platform developed by Google 17 years ago. This allows advertisers to display adverts all over Google, which in turn brings in more traffic to your business’s website. Google Ads also offer product listings, service offerings, video content, and can generate mobile application installs within the Google ad network to web users.

Google AdWords works on a “pay per click” basis, which means that every time someone searches for your specific keywords, your website will display on the first page. Google only charges you if a user clicks on your ad. This can become competitive due to the amount of companies in the same niche using similar keywords.

Here at eCrow we specialise in target market research and know exactly which keywords and phrases will rank you better than your competition and display your ads to the correct target market.